"What a matchday programme should be"

What happened when Nutmeg took over Falkirk's magazine for their League Cup campaign

The football programme. The matchday magazine. We love them.

So, across two home League Cup games, Nutmeg and Falkirk teamed up to produce our take on a matchday staple.

It contained some old favourites — an interview with the gaffer; a Shoot! style player profile — and some new ideas from Nutmeg, including Sporting Intelligence on the statistical likelihood of Falkirk remaining in the top division, a visual history of the Falkirk programme and a flashback to their first game back following each of their four previous promotions to the Premier.

We put a lot of love into making something that added to the excitement of these pre-season-plus games (Falkirk progressed to land an away tie against Celtic). And we’re happy to report the collaboration was a hit with the Bairns.

We still have copies of the programme — please reply to this post with your postal address to receive a copy.